Steve Rowell

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© 2020 Stéve Röwëll


Parallelograms is an experimental documentary
that maps a landscape of dark money in Washington, D.C..

As shadow institutions come into focus, we glimpse a parallel world.

This 1859 survey map of Washington, DC, serves to contrast the topography of a nascent Federal District with the corporate-industrial-political geography of the twenty-first century. Of the hundreds of office sites housing Political Action Committees (PACs), think tanks, trade associations, lobbying agencies, and advocacy groups (shown as white dots), Parallelograms is primarily concerned with extremist, obstructionist, and covert organizations, as well as with lobbying and legal firms that have profited from representing these organizations and political campaigns. These are shown as red dots.

Political Action Committees, think tanks, trade associations, lobbying agencies, and advocacy groups are institutions where experts gather to discuss, map, and strategize, creating political and economic environments that help secure their visions of the future. This project is concerned with the multiverse of these near futures -- some more probable than others -- as well as with the present. Parallelograms is about where vectors of geography, landscape, politics, economy, and temporality intersect and how they are manifested. It also serves as a linear “cognitive mapping” experiment in which the viewer experiences a compressed, systematic tour of a dense and complex political terrain. This is a site-specific film, in that each building facade is the actual location of the institution represented. Most of these institutions have publicly available addresses, a few required a measure of sleuthing to reveal.

Visually, the film is composed of telescopic, oblique views of windows. Reflections in these widows, often mirrored, reveal an inverse “known world,” underscoring complications of what is perceived and what is real. In this sense, material elements of architecture frame as well as distort the landscape. Sonically, the film uses a unique device to represent locations pictured: each site is presented to the viewer by way of an outgoing phone message, recorded via telephone, after business hours, from the represented institution. These disembodied monologues, uncannily recontextualized, become dialogues between architecture and viewer, implying layers of perceived meaning open to speculation.

Extended trailer / extract:

Abstraction coexists with the real as a reflection of the current state of political discourse in America today. Corrupted power and distorted influence affects us all by exacerbating economic disparity, resource depletion, environmental degradation, and civil rights abuses. The intent of Parallelograms is not simply to present documentation from an exhaustive list, or to dictate any particular activist agenda, but rather, to extrapolate from the political landscape in a way that compels discussion about campaign finance reform, dark money, and climate change denial.


Graham Foundation for Advanced Studies in the Fine Arts – Chicago
Provisions Research Center for Arts & Social Change – Washington, D.C.
Immaterial Incorporated – New York
Popol Vuh, "Kha-White Structures I", In den Gärten Pharaos, 1971/2004.
Used with permission from the estate of Florian Fricke.


Premiere screenings and exhibitions of Parallelograms:

March 2017: French premiere, 2017 Rencontres Internationales Paris/Berlin film festival, Paris
October 2016 - March 2017: Californian premiere, California Museum of Photography, Riverside
December 2016: Dutch premiere, Institute of Network Cultures, Amsterdam
September 2016: Pennsylvanian premiere, (curated by Rich Pell of the CPNH) @ University of Pittsburgh, Pittsburgh
June 2016: Swedish premiere, European Society for Literature, Science and the Arts annual conference: CONTROL,
in coordination with a panel organized by Dehlia Hannah, Stockholm
May-July 2016: US premiere, Start Here. Finish Here. solo installation and campaign video propaganda program, Spaces Gallery, Cleveland (during the Republican National Convention)

Parallelograms was premiered (World, European, German) on February 03, 2016 at transmediale 2016 in Berlin as an installation: video loop of the film (32 minutes) with a synchonized map video. A pamphlet was also given out which included a text written by Brian Holmes. Article about the talk between Brian Holmes and I at opening night.

A preview, in the form of a series of photo-grids, was published in the Summer 2014 issue of Cabinet Magazine.
Download a PDF here.
A preview of the film was on display in Art as Research at George Mason University in Fairfax, VA from Sep - Oct, 2014.

A sample site from the synchronized map video.

Mirror, Window, Door:
Aesthetics Of The New Avantgarde

Brian Holmes

A phone rings in the dark.
The recorded voice responds:


Like a diver emerging from the deep, the camera bobs up into the light, focusing with some difficulty on an unassuming brick facade. It’s as though your own eyes were blinking in disbelief. Am I seeing things? Can this really be the place where corporate finance took over the role of public speech?

What follows is not an answer to the question, but a litany of answering machines: the disembodied voices of lobbies, think tanks, trade associations, government relations offices, dark money disbursement funds and political action committees. Power brokers, secret planners, merchants of deceit, captured with hallucinatory precision in the form of blank windows armored against the street. Their distorted geometries slide angularly across the screen, identified each time by absent voices:




It’s all so weirdly transparent, so densely opaque, so concretely banal; but even the camera seems to tremble. Or was that just me, the citizen of a former democracy, trembling at the sights where agency was lost?

Steve Rowell is an artist, an investigator, a citizen-spy with a rented car, a tripod and a telephoto lens. Using lush HD video that distills the qualities of both still photography and dramatic cinema, he has created a hypnotic visual spectacle that probes the hidden nerves of American governance. Punctuated by monumental Washington cityscapes and the haunting electronic music of Popul Vuh, his latest piece of video art is an analytical tool and an aesthetic sensation, timed for release into the national bloodstream at the fever pitch of an election year. Behind the TV debates and the ugly attack ads it exposes a frozen logic of political control. Yet simultaneously the movement of this work gets under your skin, troubling your imagination, releasing unexpected energies and potentials. It delivers a double message on parallel tracks, like the flat beat of a metronome that becomes an organic pulse in the body. This double message – the real parallelogram – is what I want to investigate here. It may hold a vital clue about what art can accomplish within the fractalized circuitry of today’s power structures.

Rowell’s work is fascinating, but it’s definitely not easy. It makes rigorous demands of anyone who feels concerned by what political scientist Sheldon Wolin calls “managed democracy.”1 By ticking off a shortlist of quasi-governmental agencies, it sketches out the expanding field of dark money in American politics. A projected graphic locates each facade on the street map of Washington, identifying an institutional category and offering a few conceptual clues. Any further understanding or action will be up to you. Once captured by the spell, you have to make the decision: is this artwork going to be a mirror, a window or a door?

Follow the hyperlinks of specialized websites like, and three connected tableaus will gradually emerge. The first is the “money maze” of disguised campaign contributions funneled to high-stakes media outlets by so-called Super PACS, or quasi-autonomous political action committees. Their openly partisan attack ads were legitimated by the Supreme Court decision of Citizens United v. Federal Election Commission on January 21, 2010. That’s when corporate finance gained the rights of free and unaffiliated political speech. Super PACS can now effectively unite with strategic communications firms and campaign managers at a single address like 66 Canal Center Plaza. Rowell points very deliberately to that particular site, underscoring the role that it played during the 2012 presidential campaign.2 When you follow such clues, the light changes. The mirrored facade becomes a window, and slowly you begin to see what’s in there.

But Rowell wants us to look much further. Washington is home to a bewildering array of professional lobbies, think tanks and government relations offices that transform theoretical concepts and scientific discoveries into slogans for the public and policy packages for the bureaucrats. These entities account for the majority of stops on his itinerary. They range from the mock sublime (the Atlas Society promoting the dramatized ideology of Ayn Rand) to the patently ridiculous (the Sugar Association railing against a WHO guideline that your diet contain only 10% candy). But most of them are deadly serious: the Cato Institute, the National Security Network, the Financial Roundtable, Goldman Sachs, Google, Raytheon, Booz Allen Hamilton. These are the special interest groups that furnish the government’s expertise, and in many cases actually draft the legislation that gets passed in Washington. Open their windows, and the effective diagrams of imperial power come into view.

A third group of Washington entities has just one example in the film: the Institute of World Politics. It’s a graduate school offering degrees in statecraft, international affairs, strategic intelligence and national security. It’s clear why this institution was selected for Parallelograms: it’s inside the Beltway, it’s heavily staffed by former government officials and it focuses on foreign relations where ordinary citizens have the least influence. But in my view, it’s crucial to the whole project that at least one university be included. Only then can you grasp the whole picture.

Any sustained navigation through the clouds of concepts billowing up from this video will bring you to a short article entitled “The Structure of Social Change.”3 It’s by a guy named Rich Fink (what better name?). He believes that political behavior in a democracy is produced just as consumption items are, through the collaboration of three kinds of enterprise: primary industries, secondary manufacturers and retailers delivering the finished goods. To influence political behavior, you invest in the heavy intellectual industry of universities, the intermediate manufacturing and packaging activities of think tanks and trade associations, and the retail delivery mechanisms of lobbies, public relations groups and media communications firms. Now we can see the whole enchilada. Rich Fink has been an associate of Charles Koch since the late 1970s and he has been an officer or board member of almost all the Koch entities, including the massively endowed Charles G. Koch Charitable Fund, which supports dozens of politically active organizations. Rich Fink has been extremely well placed to practice what he theorizes.

Yet the structure of social change retraced in Parallelograms is broader and more finely grained than any single detail can convey. What the work ultimately reveals, for whoever cares to see it, is the polyarchical matrix of institutional power that arose in American society after the emergence of the so-called “new social movements” of the late 1960s. This complex structure of power was a response to what the infamous Powell Memorandum of August 1971 called an “attack on the American free enterprise system.”4 The critique of the corporate state emerged from “the college campus, the pulpit, the media, the intellectual and literary journals,” where dissenting groups were increasingly able to see through the veils of imperial power. The right-wing answer to that challenge is what structures society today. It has developed along multiple yet increasingly convergent paths since the Reagan-Thatcher era, finally crystallizing into a globally hegemonic set of operating routines whose systemic corruption was revealed by the Bush wars in Iraq and Afghanistan and the financial crisis of 2008. What we are looking at in Parallelograms is a frozen logic, a vast answering machine. Its mechanisms are well in place, they function almost automatically – in Frankfurt and Brussels as well as in Washington. The question is whether any new social movement could ever stand up against this sophisticated system.

Listen again to the space-music compositions of Popul Vuh, from the 1971 album In den Gärten Pharaos. Nothing could better convey the affects of fascination and disembodied horror that accompanied the installation of the mirror-phase of capitalism in the early 1970s, when social relations were twisted and reshaped by a great monetary and military crisis. For a generation and more, the aesthetics of the global labyrinth were defined by something quite close to the visual experience that Steve Rowell offers us here. The soaring glass facades of the Los Angeles Bonaventure Hotel analyzed by Fredric Jameson were the material signifiers of a profoundly schizophrenic postmodern world.5 On those gleaming facades, corporate power reflected only endless fragments of one’s own dissociated image, shot through with stimulating psychotic energies. Like Baroque interiors with their complex ellipses and perspectival trompe-l’oeil, the new cityscapes imposed a deep disorientation on populations without any access to the data banks and communications nets that alone could make them navigable. Across that long era we were taught the pleasures of delirious abandonment to complexity.

Today such delirious pleasure is still the primary aesthetic response to urban space, commanded by the spectacular architecture and reinforced by ubiquitous access to black-boxed media networks. Yet now, a quarter of a century after the early knowledge-hacking experiments of groups like Critical Art Ensemble, the perspectives of cognitive mapping that Rowell evokes are very real. The visual analysis of Parallelograms is carried out with laser-like precision. It reminds me of the lucid infrastructure shots that lend such urgency to Laura Poitras’s recent film Citizenfour. But as that film shows so powerfully, the great monetary and military crisis which began unfolding in 2008 has brought something radically new onto the scene. Major hacking exploits and their politicized deployment in the global infosphere have become key influences redefining our sense of what an avantgarde can look like – and do – in the twenty-first century. The challenge for artists today is to link their aesthetics not only to analysis and knowledge, but also to decisive agency in the multiple and expanding cracks of an irremediably complex and mediated society. The challenge is to show you, as if in a mirror, the tangible possibility of what you alone can create. Which is not just a window but a door.

Let’s put it this way. Citizen’s United is not a dark-money fund, but a producer of virulently partisan right-wing movies that function as feature-length attack ads. Citizens United is an aesthetic operation. Rowell opens his video by indicating exactly that kind of aesthetic production as symbolic of the adversary. And then he responds, but not with more of the same. Today, the aim of the vanguard artist is neither postmodern fragmentation, nor even less, the corporate simulacrum of a united people. Instead the aim is to disperse and multiply an active and communicative citizen. Conditions being what they are, this is very often a citizen-spy who cuts through the arcana of corporate governance and moves directly to the threshold where knowledge becomes political power. The artist too takes on the persona of this invisible but highly communicative citizen-spy, opening the windows, probing behind the facades. Yet what he or she can add to the ethical precision of the hacker is a rhythmic sense of political potential, an embodied affective pulse. The capacity to move against desperation is the primary condition of change in a frozen social order.

“Superpower is the union of state and corporation in an age of waning democracy and political illiteracy,” writes Sheldon Wolin.6 Will it be any different in 2016? Four years ago, the billions of dollars pumped into Super PACs were in vain. Voters drew on a wide range of resources to identify and denounce the messages of the campaign-money oligarchy and refuse the most blatant forms of manipulation. That was accomplished by multiple forms of active intelligence dispersed throughout a complex society. Beyond the elections, the question is how to challenge the malignant structure of polyarchical power.

Parallelograms concludes with a poignant image of autumn leaves and a final disembodied voice. It’s the Competitive Enterprise Institute. Hardcore climate change deniers. There’s a lot left to hack in the twenty-first century.


1. Sheldon Wolin, Democracy Inc.: Managed Democracy and the Specter of Inverted Totalitarianism (Princeton University Press, 2008).
2. See the article “Fine Line Between ‘Super PACs’ and Campaigns,” New York Times, Feb. 25, 2012.
3. Rich Fink’s 1996 article is available at
4. The memorandum can be accessed at For the critical concept of polyarchical power, see William I. Robinson, Promoting Polyarchy: Globalization, US Intervention, and Hegemony (Cambridge University Press, 1996).
5. See Fredric Jameson’s classic text, “Postmodernism, or The Cultural Logic of Late Capitalism,”
in New Left Review 146, July-August 1984.
6. Sheldon Wolin, op. cit., p. 131.

Published in February 2016 in conjunction with transmediale 2016, Berlin

Parallelograms Interactive Map
featuring sites in the film as well as a selection of additional sites (in development):